Hi and welcome! I’m so glad you’re here.
I’m Jenn T. Grace, author, hybrid publisher, and creator of the ASPEN Method—a strategic framework to help nonfiction and memoir authors turn their books into platforms for visibility, revenue, and long-term impact.
My forthcoming book (February 2026), Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income, is at the heart of everything I share here. This Substack is where I document the strategies in real time, so you can learn from my process and apply what works to your own book marketing journey.
Whether you’re still writing or long past launch day, this space is designed to help you stay visible, aligned, and in motion.
🌲 What Is the ASPEN Method?
The ASPEN Method walks you through five key phases of book marketing:
Assess – Understand your goals, evaluate current efforts, and clarify your starting point
Strategize – Map out a marketing plan based on your goals, audience, and strengths
Plan – Build a timeline, identify assets, and create systems to stay organized and intentional
Execute – Take consistent action without burning out or sounding salesy
Nurture – Keep momentum going long after launch with evergreen strategies and relationship building
You can explore these phases in the posts under each section in the navigation bar above.
✨ What You’ll Find Here
This Substack is organized into two main types of posts:
🧭 ASPEN Method Phases
Posts broken down by each phase of the ASPEN Method so you can focus on the strategies most relevant to where you are right now.
🔍 Meta Marketing Moments
Behind-the-scenes updates as I document the marketing of Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income in real time—including what’s working, what’s not, and what I’m learning along the way.
📌 Ready to Go Deeper?
If you’re looking for more support with your book marketing journey, here are a few ways to take the next step:
✅ Take the Book Marketing Survey
Get a clearer picture of your top marketing pain points and receive a free video strategy guide based on your answers.
📖 Preorder the Book
Learn how to turn your nonfiction book into a powerful marketing tool with step-by-step guidance rooted in the ASPEN Method. Order your copy here.
🧐 Book Impact Audit
Need feedback on your Amazon page, website, or book positioning? I’ll review your materials and share actionable tips to improve conversions and visibility.
🔥 Promote Your Purpose Mastermind
Join our guided program to build and execute a marketing plan that aligns with your purpose, with expert guidance, built-in support, and a like-minded author community.
💬 Let’s Stay Connected
If you haven’t already, subscribe to get new posts in your inbox. I’m here to help you turn your book into a tool that grows your reach and your revenue, without losing sight of your values or voice.
Welcome to Promote Your Purpose. Let’s get to work.
With purpose and impact,
Jenn
